At the Noodles & Company Summit in San Antonio this year, we highlighted the guest’s experience journey and how franchisees can bring more Uncommon Goodness to life throughout this journey.
With the efforts of numerous marketing initiatives, extensive in-restaurant messaging and team member support, we are extending and reinforcing our new brand platform across a broad array of guest-facing channels. Further, through six key stages – awareness, consideration, ordering, waiting, dining experience, and post-purchase – franchisees can cultivate an overall experience that helps attract and engage new customers, keep loyal guests, and build a sustainable, replicable business with growing sales, traffic and profitability. Continue reading to learn more about how the guest’s experience journey helps Noodles stand out.
AWARENESS AND CONSIDERATION
The first element in a guest’s experience journey begins when they discover us and the unique difference of Uncommon Goodness. Marketing, such as press coverage, online video and banner ads, and social media content can all build awareness. Additionally, franchisees can help drive awareness in their communities by preparing school lunches, hosting fundraisers and participating in local programs and events. Getting the word out about your Noodles & Company franchise is crucial and a big part of what eventually leads a guest to the next step – consideration.
There are many things that can impact a guest’s consideration or their decision to visit your restaurant franchise. Noodles Rewards, news stories, and third-party delivery sites are all forms of marketing that can drive consideration. Previous guest experience can also impact consideration with their reviews and social posts.
ORDERING AND WAITING
Other essential elements of the guest experience include the process of ordering from our unique menu and waiting to receive their delicious food. Whether they’re ordering ahead through the Noodles website/or app, or they’re in your restaurant franchise, there are many influences involved to help make theirs a positive experience.
For example, as on-site guests wait to receive their scrumptious orders, franchisees can continue to play a big role in affecting their experience. From the overall energy of their restaurant franchise and the cleanliness of the dining room, to-go area and parking lot to the way team-members continue to engage and make guests feel welcomed and valued. These are critical factors that help to frame a guest’s experience.
DINING EXPERIENCE AND POST-PURCHASE
The dining experience involves more than just consuming the delicious food you serve or deliver to guests. In fact, it actually involves a whole array of senses that will play an overall role in their decision to continue visiting and ordering from your restaurant franchise. From guest interaction, table touches, and dining room cleanliness to the presentation, smell, and taste of the food, there are many ways for franchisees to serve Noodles’ unique Uncommon Goodness to their guests and influence their dining experiences.
Lastly, the post-purchasing phase of the guest’s experience journey ends when they provide feedback. Feedback can be given through online reviews, social media posts, or even word of mouth and recommendations. When guests enjoy a positive experience at your Noodles & Company franchise, they’ll want to tell others about it and come back to experience it over again.
OPEN A NOODLES & COMPANY FRANCHISE TODAY
Are you ready to open a restaurant franchise with Noodles & Company? We’re looking for driven entrepreneurs who are passionate about serving others and delivering Uncommon Goodness. Schedule a call with us today to learn more about this business opportunity.